OEM Authorised Dealer
Manufacturers fear that customers would patronise independent repair shops that use ‘pirate parts’ not produced by them. They also use restrictive practices to drive car owners to their franchised dealer network by controlling access to catalogues, repair procedures, and special tools thus placing the car owner at a disadvantage.
Challenges Today
Why it matters to you?
Life After Fair Repair
Challenges Today
- Restricting the availability of spare parts in the open market negatively impacts your business viability and profitability.
- Due to the lack of a strong dealer network spread across the country, vehicle owners in remote locations find it hard to travel to the nearest dealer network for their repair needs. In case of a sudden breakdown, the car owner has to take the pain of transporting his vehicle to the nearest dealer.
- Due to your high price for repairs and spares, customers are looking into other brand vehicles for cheaper alternatives and brands with reliable repair networks.
- The lack of cost efficient support is causing great inconvenience to your customers in their time of need, negatively impacting their trust.
Why it matters to you?
- By restricting the sale of spare parts, you are losing out on profits and your capacity to generate more revenue.
- With independent repairers gaining more traction in the automotive aftermarket, you must transform yourselves into specialist repairers and let the Independent garages handle minor repairs.
- Competition is essential in the automotive aftermarket; with more players operating on a level playing field, you won’t be the only option for car owners to choose for their vehicle’s repair and maintenance needs. Thus, you need to innovate on your core competencies and offerings.
- Making special tools and components available to independent repairers will help you lower the repair times by encouraging independent repairers to diagnose minor problems.
- With the right digital tools, you can keep track of their customers’ data, helping you understand their experiences and figure out ways to serve the car owner better.
Life After Fair Repair
- Dealers can no longer maintain a monopoly over automotive repair. This is well accepted in markets where the Right to Repair has been acknowledged. Sooner or later, it will become a law in India. Better to be prepared.
- Car owners and Independent repairers can now procure spares from the Dealers. This, in return, lowers the time taken to procure spares and opens up new revenue sources for the dealer.
- Dealers have always been repairing specialists. Encouraging independent repairers to take up repairs will provide more local job opportunities and give customers more choices for their car’s repair and maintenance needs.
- By working with independent repairers and affiliating with them across the country, a strong repair network will create a range of opportunities for all the players participating in the automotive aftermarket.
